A catalogue of extraordinary timepieces

Selling luxury timepieces — some with a six-figure price tag — requires expert knowledge of the cutting edge technology and materials used. But with over 80 models, handcrafted to high specifications, remembering the details of every watch is near impossible.

Interviewing the sales team at the brand's exclusive Mayfair boutique, we learnt they were relying on a combination of lookbooks, technical brochures and sometimes even Google to provide their customers with the details they requested — a far from premium customer experience.

To improve the experience for customers and the sales team alike, we created a digital catalogue for iPad Pro that reflects the levels of care and attention that go into every single Richard Mille timepiece. It helps the sales team to quickly find information on the timepiece the customer is interested in, and is especially useful when it isn't physically on display in-store.

Designed to be visually rich, customers can watch videos, zoom in on high-res images and spin each watch 360 degrees. Additional information on the inspiration behind each timepiece, as well as details on the features, technical specifications and materials used, can be found at the tap of a finger.

The app has a bespoke and central CMS that keeps all information up-to-date and consistent for the dozens of Richard Mille stores spread across the world. A smart tagging system makes searching for a timepiece reliable and efficient. Built to work offline, staff can sync content during quiet times and be confident that the experience will always be fast and smooth when they're with a customer.