Immersing the users with complete control of a magical series of interactive experiences that respond to their every touch, the Sky Q campaign has taken over Sky Studios at the O2, Sky’s iconic store at Westfield London and numerous other locations across the UK and Republic of Ireland during the winter and spring of 2016.
The Sky Q campaign is centered around two dynamic interactive experiences that bring Sky Q’s ‘Fluid Viewing’ to life. ‘Digital Membrane’ and ‘The Fluid Portrait Booth’ feature an interactive fluid that is the product of a custom-built engine, which physically simulates fluid and allows for real-time interaction.
‘The Digital Membrane’ is a tactile experience that invites users to poke, push, and play with fluid viewing and Sky’s new TV platform, Sky Q. Created using custom code, Kinect cameras, high performance bespoke-built computers and projectors that are back-projected onto a stretched tensile fabric structure.
On the digital membrane a ‘screen-to-screen mode’ demonstrate how Sky Q allows viewers to pause TV in one room and carry on another device. Here users are transported into an abstract home environment showing two screens - one with content playing on it and the other with a pulsing pause/play button. When the second screen is touched the fluid content flies across the room and pours into the second screen where the content plays at the point where it left off.
‘The Fluid Portrait Booth’ invites users to create a series of portraits of themselves immersed within Sky Q fluid. The more they move, the more the fluid move with them. The dynamic fluid is generated by the engine - resulting in a series of unique portraits which can instantly be shared via Facebook, Twitter and email using the hashtags #SkyQ and #FluidViewing.
Lead Agency: onedotzero
Creative Direction, Design, Direction: onedotzero
Experience Design: Sennep
Technology: Aztec Event Services
Photography: James Metcraft